Our products and designs are not geared towards short-term trends, but are instead designed to be usable across seasons. We do this to ensure products that are usable year-round, time and time again.

At IGEN, we always try to incorporate multifunctionality into our products. If a product can meet multiple needs at the same time, we have reduced the need for another product.

We always aim to create products from recycled materials whenever possible. That is why we are always looking for new materials and treatments that are both durable, responsible and certified. In the design process, we therefore always try to balance our desires to create functional and durable products, while being as responsible in our production as possible.

Certifications on our products are our assurance that a number of minimum requirements have been met, and that others than the producers themselves have checked on matters relating to ecology, chemistry, animal welfare and working conditions.

IGEN does not work with leather, skin, fur or feathers from animals. When we need to find materials to replace leather, we only work with alternative vegan materials such as RPET. More information about materials can be found under the respective products.

At IGEN we only make unisex clothing. Our sizes range from XS-XXL. As a small company, it is not possible to source sizes and fits that fit all bodies, but we always aim to create as inclusive a production as possible. However, we are aware that our products can easily become more inclusive, which we will continue to aim for in the future.

All our productions are produced on demand. This means that we only produce the quantities that our customers and retailers demand, and what we estimate that we can sell on igen.dk. This is done based on dialogue with customers and retailers, as well as data from them.

At IGEN we never throw away or destroy defective or leftover goods. We take responsibility for our production and rethink the products through re- or upcycling or sell them as sample items.

All approved samples received at IGEN's office are used for photo shoots and then sold at our sample sales. This also applies to all other usable samples. 

For photo shoots of new products, we usually always include older products. We do this to encourage our customers to use their things again and again, even if the product is not new anymore. We do this with the goal of being able to extend the overall lifespan of products. The same applies on our social media, where we continue to give products love, even if they may be several years old.

We do not retouch images on our website or social media. That's why all models and products appear exactly as they look in real life. Absolutely perfect.

IGEN always aims for better and more responsible production. Therefore, in the future, we want to continue to explore new innovative materials and designs, as well as improve the quality of our products.

As of 2023, we have introduced a 1-year return policy. Our 365-day return policy helps ensure that no unused items go to waste. It gives the customer extra time to evaluate their purchase because we understand that the product that seemed perfect to the customer today may no longer be the right one in 2 months. In this way, we contribute together to giving products a second chance and preventing the waste of unused items.

IGEN does not offer free returns, as we do not want to encourage consumer behavior where purchases are made with the intention of later returning one or more items.

We always offer, if possible, that the customer can send any defective items to a tailor or dry cleaner at our expense before we send them a new product.

At IGEN we want to minimize as much waste related to product packaging as possible. That's why we always avoid unnecessary packaging and always strive to reuse packaging. Read all about our packaging here.

We always save on shipping where we can. This means that we generally ship all pre-orders together to the customer. In addition, we always prioritize shipping by truck, ship or train over air when possible.

We CO2-compensate all our deliveries from our own productions, in collaboration with CO2-compensating shipping companies such as DSV and UPS.

Through our partnership with Contribe, we donate 1% of all purchases to a charity of your choice that supports a cause within environmental, social or economic sustainability.

Together with Treedom, IGEN has planted 200 cocoa trees in Cameroon with the aim of reducing CO2 emissions and contributing to the increase of biodiversity. All trees are planted directly by local farmers and bring environmental, social and economic benefits to the local community.

We are continuously looking into more rewarding partnerships and projects that can contribute positively to our footprint and strengthen our community.

IGEN does not participate in traditional sales days like Black Friday or similar events. We believe in a more personal approach to sales that focuses on quality over quantity.

Instead, we hold a few sales each year to celebrate milestones with you, our customers, and our community. These events include IGEN's birthday, founders' birthdays, or other special occasions that mark important moments for our company. We believe that these sales give us a chance to share our joy and gratitude with you by giving back. At the same time, we see sales as a unique opportunity to make our products more accessible to everyone.

We do not use gamifications such as countdowns, discount wheels, or other similar mechanisms to create pressure or a sense of urgency. For product launches, we use waiting lists to collect data for future productions and to give customers with special interest the opportunity to access the products before everyone else. These waiting lists are designed to be a service, not a sales pressure, and are not intended to create a sense of urgency or pressure on our customers.

Our sales and marketing must be honest, transparent and without hidden agendas.

At IGEN, our community is important to us because we believe that together we can achieve meaningful change. That is why we always want to be at eye level and continuously in dialogue with you. That is why we actively use IGEN's platforms to not only inspire, but also to invite our community behind our productions and daily life at IGEN.

We regularly hold community-based events, such as clean-ups and open house events.

IGEN is a community-driven brand. That's why our products are often created based on our customers' needs and in co-creation with them. In this way, we ensure that our products fill a real need and thus do not end up as waste, and just as importantly, that our community gets products they will love again and again.